What Custom Content Can Do For You

What Custom Content Can Do For You

In an increasingly crowded web marketplace, it can be difficult to separate from the pack. Sometimes even having a good page rank is not enough. You could have a number one ranking, but if your site is uninformative or poorly designed, web surfers are going to click and run. With the number of affiliate sites now entering the field, there is even more competition for web surfers' time. To succeed on the web, your site needs to be an absolute authority in a particular field.

A website is the best promotional tool an e-business can have. The business can advertise all over the web and set up pay-per-click campaigns, but if the site itself is weak, you cannot expect web surfers to stick around or come back a second time. Custom content is all about keeping surfers on site and coming back for more.

The more content you have, the more chance there will be that a surfer will type in that keyphrase that matches content found in content. However, keep in mind that web surfers can smell fake content—content that is purely used to generate traffic, with awkwardly phrased keyphrases and grammatical oddities. Your better bet is to write content that is factually relevant: informative content, rather than just keyword-driven content. In relevant content, a large number of keyphrases will be covered, in addition to being a trusted source on the topic.

A hundred pages of informative content can be far superior to a hundred pages of keyword-driven content. If a spider detects that too many keyphrases are mashed together on a page, the site could be red-flagged, or even banished to a permanent low ranking in a search engine. In the past, a website owner could write the same keyword over and over again at the bottom of the page. Spiders got wise to this and now this tactic can be more of a detriment than a benefit. Relevant, custom content will never be red-flagged by search engine spiders.

Custom content can lead to sales or new clientele. Think of two sites: one site offers little to no information on a topic. Another site addresses any and all topics affecting an industry. Which site do you think a potential customer is going to trust? Content is not just about ranking high in search engines via page ranking, but about providing a quality website. Custom content should be a mixture of both naturally keyword-rich content as well as highly useful information.

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Web Site Optimization

Web Site Optimization

All optimization is not equal. There is such a rush to optimize a website for search engines that people don't realize that some SEO techniques can be self-defeating. Either a lot of work will go into a particular type of optimization that is fruitless or it can be downright harmful for search engine ranking. A high search-engine ranking is the holy grail of search engine optimization, but make sure you put your energy in the right place.

The first two issues involve web design: don't use flash or frames when designing a website. These won't get you banned by search engines;but the site might be ignored entirely. While you can use some flash animation within a site, overuse of flash should be avoided. Search engines like text, not fancy graphics. A flash-heavy site could be passed over. The same goes for a site written with frames;frame-heavy sites confuse search engines so the sites are not properly indexed. The text on a framed site is hidden within the frame, so even if there is ample content within the frame, it will not be read correctly. Verdict: avoid it.

When writing content, make sure the content makes sense. In the early days of the web, people went keyword crazy. They would cram a huge paragraph of keywords throughout a page. This worked for a little while. Now search engines are wise to it and this technique can lead to a site being banned. Website owners try to trick search engines by including the keywords within actual content, but if the keywords are too close together, this could also lead to problems.

Another issue is spamdexing. Never use keywords that don't apply specifically to a site. This can most often be seen with site owners using adult-themed keywords to bring in unrelated searches. This will cause a site to be quickly red-flagged. Using invisible text is a bad idea as well. Invisible text is the same color as the background. It can be read by spiders, but can't be read by human eyes. The problem here is that spiders now recognize this technique and it will be red-flagged.

Generally, content should be useful and informative. You can include specific keywords within content, but if you provide enough content, these keywords will be covered automatically without jeopardizing the site with picky search engine spiders. The use of quality content is two-fold: it's a better way to optimize with search engines and web surfers will spend a longer time on the site reading articles or other content. The trick is to create trust;both with spiders and real people.

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